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An effective social media marketing plan is a must for any business today, but keeping track of multiple posts and campaigns among multiple sites can be difficult and time consuming.

Social Media Tools are a great way to automate many tasks and keep your social media plan on target. Following are a few of the best:

Buffer

Buffer is a tool that allows you to set up a queue of posts to send out to multiple social media sites at scheduled times. It automates scheduling and includes analytics to show you how effective each post is. It also includes a browser extension that allows you to share images, links, and text from any website quickly and easily.

Mention

Mention is similar to Google Alerts, but much easier to use and manage. It provides a nice interface that allows you to track mentions on various types of sources and filter out those that are not important to you. It also sends alert emails with links directly to the source of any content you or your brand is mentioned in.

Tweetdeck

Tweetdeck has been around for a while and is one of the most popular tools to manage one or more Twitter feeds. Its customizable dashboard lets you see activity based on lists, hashtags, or different followers at a glance.

Social Rank

Social Rank is another Twitter tool. It runs reports on your followers to identify the 10 who are most influential and who interact with your account the most, then sends those reports to you in monthly email updates.

Fanpage Karma

Fanpage Karma shares statistics on growth, fan engagement and mentions, posts per day, response time, and other valuable information for your Facebook pages, Twitter feed, and Youtube account.

Facebook Custom Audiences

Facebook custom audiences creates targeted ad campaigns based on a list of customer data from your website, mobile app, MailChimp list, or other data file

bit.ly

bit.ly shortens URLs for easy sharing, then allows you to track clicks on the link.

Using these tools will make it easy to launch new campaigns and track how well your social media strategy is working.

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