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Are you searching for a way to communicate with your customers, but find social networking sites aren’t enough? Many are turning to social networking to achieve this goal, only to find they can’t share the information they wish to as they are limited to a certain number of characters or they would need multiple posts to share the desired information. For this reason, many are now going back to e-mail marketing. This is a great way to connect with your customers. Here are some Email Marketing Tips to keep in mind as you pen your next message.

  1. Signing up for email marketing needs to be very easy for the consumer. Don’t request a great deal of information in the sign up form, but have the visitor arrive at your site. Once they are on the site, you can ask for the information you wish to have. You can ask for more than their name and e-mail address on the sign up form, but limit it to just a few fields.
  2. Determine which touchpoints you would like to use and then prioritize them. You may have customers send a text to sign up, or you may wish to offer e-receipts and explain that they will receive email communications, such as a weekly newsletter, at this same email address. Others opt to capture this information when running a promotion to expand their e-mail marketing list. Decide which methods work best for your company, based on a number of criteria, such as ease of capturing information.
  3. Make your communications personal. Each email needs to leave the reader feeling as if it were meant for him or her alone. Of course, there is a fine line between this and becoming creepy. Don’t use the person’s name in every sentence, as doing so could leave them with a negative impression of your company.

With the help of Email Marketing Software, you’ll find connecting with customers is very easy to do. Establish specific goals and determine how you will measure success and failure. Make sure you have a budget set aside for this purpose also. Email marketing doesn’t have to be expensive, yet you do want a good software program, one that provides the features you need without costing a fortune. Do your research, and you are sure to see your email list growing in a short period of time.

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